Karmaloop TV

Conventional TV is dead. Conventional advertising is dead. Mediums have changed and so have the companies that have chosen to fully utilize these new mediums to their advantage. Karmaloop TV is a great example of this. Karmaloop has long been a progressive online boutique carrying the freshest urban clothing designs. Rather than simply sticking to only that, they are now adapting and creating web-based TV to promote the culture and audience that supports their online store. Featuring video snippets about people in the fashion, music and art industries Karmaloop TV has hours of entertainment. I am excited to see companies like this adapting and being progressive in this way. Not only are they promoting themselves, but also the culture that helps support their company. Nice work.