My Drive Thru VS Converse

Last month I began seeing Converse ads popping up in a bunch of magazines that featured Pharrell Williams, Santogold and Julian Casablancas. I, like many others I am sure, wondered what Converse had up their sleeve. On July 10th is was revealed that Converse had gotten the artists together to collaborate on a track in celebration of their 100th anniversary. The track titled "My Drive Thru" is available as a free download on Converse's website. The website also features many other musicians that are all often talked about in the blogosphere including MGMT, Bradford Cox of Deerhunter and Atlas Sound, YACHT, Kid Sister, Eleanor Friedberger of the Fiery Furnaces, Frank Carter of Gallows; Does It Offend You, Yeah?, and Sophie of Care Bears on Fire. Again this is yet another example of a company adapting to the changing digital world, creating music available for free to the listeners while still supporting the artists behind the music.

Also be sure to check out the amazing video produced by Pharrell and animated by visual effects masters Psyop. An interview with the Psyop directors is posted here.