Monday, December 11

Flavorpill/Budweiser

Large corporate companies such as Budwieser pay millions upon millions in advertising every year. Much of Budwieser's ads with the large breasted women and post-frat guys partying with beer in hand would go right over my head, but I have to hand it to them for their colab with webzine Flavorpill. The colab has featured seven new up-and-coming artists do design banners and desktops that are not only amazing artworks, but also double as Budwieser Select's ad campaign in Flavorpill's ezine. At the end of the campaign readers will select the artist they feel it the best, and their artwork will be used on Budwieser Select billboards throughout the entire nation. This type of advertising is not only cheaper than traditional advertising, but it also gives exposure to young artists and reaches an audience they normally wouldn't. Props to the agency who came up with this idea. See the artwork here.